Author Katherine Paterson once said, “A dream without a plan is a wish.” Her words of wisdom seem particularly apt when we look at the mad rush to capitalize on Snapchat’s popularity.
Due to Snapchat’s rapid growth, everyone is eager to jump on the platform, put out content and grow their audience.
However, this can be trickier than it might seem. Here are four tricks to help entrepreneurs turn Snapchat dreams into reality.
1. Keep it real.
The media you share over the app should give followers a better idea of your business and what you have to offer.
Snapchat provides a perfect opportunity to humanize your brand. It allows you to take people behind the curtain and show them the parts of the company nobody else gets to see.
This includes having employees take over the Snapchat account to not only add personality and further humanize the viewer’s experience, but also give viewers a unique look at all the different parts that make up the company.
If you find this concept interesting and want to implement it, I suggest checking out Vayner Media’s Snapchat account @VaynerMedia and studying how they do this on an everyday basis.
2. Partner with influencers.
Other than adding people in your cell phone contact list, Snapchat does not have a natural discovery feature. This often scares brands that wish to scale up their Snapchat following.
One surefire way to increase your Snapchat following is have other popular accounts post to their Snapchat story and encourage their followers to follow you.
Brands like Taco Bell have embraced this method, partnering with influencers like Shonduras to grow their following and put out more compelling quality content.
3. Don’t try too hard.
To be successful on Snapchat you must embrace its environment. Since the app’s inception, its core competency has been casual communication through videos and photos.
Examples include taking snaps of food, vacations, selfies and daily activities to share with friends in real time.
The language used on Snapchat should be casual. Whether your audience is filled with C-suite execs or your buddies, trying too hard on Snapchat will come off as unauthentic. Be cool and fun.
Doing so will make you more personable and approachable, leading to more relationships.
Before putting out content, do your homework. Browse popular accounts, pay attention to what they do successfully and replicate that.
4. Be consistent.
It is crucial to your marketing efforts that everything looks, feels, and sounds the same. When you speak with a clear, consistent voice it makes your message easier to spread in the way you want.
I have a challenge for you. Go ask anybody under the age of 18 who the biggest Snapchat influencer in the world is. I can guarantee almost all of them will say DJ Khaled.
They will immediately rattle off some of his key phrases, such as “major key” or “we the best.” Everything Khaled does is tied in to his overall message.
If he was constantly changing his message, this kind of brand recognition would not be possible. Be consistent — it’s the key to marketing success.