We know that digital marketing is becoming ever more crucial as each new generation becomes more reliant on technology. Older, more traditional methods of marketing toward teens, like magazine ads and TV commercials, are being abandoned in favor of Instagram and Snapchat campaigns. But despite all the new ways to market your product, there are […]
MIT Student, MIT $100K Organizer
Erick Pinos is an ambitious senior at MIT studying management and computer science. He's worked on building computers that can grow food, augmented reality platforms for optimizing city traffic and reducing emissions, and tools for the City of Boston to increase civic engagement from young adults. Pinos is also the co-founder of Changing Lives, a group of friends who came together to raise money to feed and clothe the homeless and the founder of Tech 101 Kids, an online publication for parents to help them inspire their kids to pursue technology from young ages.
Teens today are inundated with hundreds of brands vying for their attention. As the owner of a company, how do you make yours stand out? Let’s look at three major companies that have rethought their marketing strategy to reach Gen Z. Taco Bell: Make them feel rebellious and edgy Over the past few years, Taco […]