Insights

Male
48%
Female
52%
Sports/Other Extracurricular Activities
65%
Part Time/Full-Time Job
25%
High School Education
71%

gen z is the MOST DIVERSE GENERATION TO DATE

 

White
52%
African Americans
14%
Asian
5%
Hispanics
24%

gen z PUrchasing drivers

 

Product Cost
45%
Helps Reach a Goal
20%
Whether Friends/ Parents Have it
4%
Product Duration
18%
How cool a Product is
10%
Other
2%